How to automate your online shop to save time and money

How to automate your online shop to save time and money
Photo by Diego PH on Unsplash

Kenya's informal digital economy is growing rapidly, with merchants relying on e-commerce and mobile money to drive their businesses. However, as merchants move online, they face new challenges, such as keeping track of orders, payments, and customer communications. Fortunately, TrustWave, a web app and Android app, provides a solution that can help merchants in Kenya automate these processes and save time and money.

TrustWave is a unique platform that allows merchants that sell online to auto-DM their customers. This means that once an order is received, TrustWave automatically communicates order confirmations, fulfillment status updates, and payment invoices to customers on behalf of merchants. This frees up valuable time for merchants to focus on other aspects of their business, such as product development and marketing.

In addition to auto-DM, TrustWave also provides merchants with a simple app to keep track of products, customers, and orders. This allows merchants to move off pen and paper and stay organized in the digital age. By using TrustWave, merchants can look more professional and trustworthy to their customers, which can lead to increased sales and customer loyalty.

Over 1,000 businesses in Nairobi already use TrustWave, and the app is quickly becoming a must-have tool for merchants that want to succeed in the digital economy.

Along with the benefits of TrustWave, merchants in Kenya can also benefit from using other online sellers management tools like business plan templates, accounting software, payroll management systems, and customer relationship management (CRM) software. By leveraging these tools, merchants can better manage their finances, streamline their operations, and provide better customer service.

As Kenya's informal digital economy continues to evolve, merchants must stay ahead of the curve and embrace innovative solutions that can help them compete. TrustWave and other online sellers management tools can provide the support and guidance merchants need to thrive in the digital age. With the right tools and resources, merchants in Kenya can become a driving force for economic growth and job creation in the country.

Learn more about how TrustWave can improve your business today at